Gilberto Neirotti kicks off the new season of Senza Freni
Gilberto Neirotti kicks off the new season of Senza Freni
Senza Freni is a format that offers a new way of telling the story of cycling: through sweat, intensity, and the honesty that only fatigue can bring to the surface.
A project that sets filters aside, lets physical effort speak, and brings out real, lived stories.
This year, the format takes on an even more Elite dimension: the location.
The episodes are filmed inside the Elite Cycling facilities in Fontaniva, a place that has become a symbol of indoor training.
A concept as simple as it is powerful, created by Pierfrancesco Santin, which puts the human side of people at the center when the body is under stress. The result is a distinctive space that blends sport, communication, and original content. Launched in 2023, Senza Freni has grown rapidly, reaching an ever-expanding audience.
A new season, more intense
What makes Senza Freni special is its ability to engage not only professionals and industry insiders, but also those who experience cycling purely out of passion, across different disciplines and with unique personal stories.
The new season starts with a clear goal: to tell the story of lived cycling — the kind that unfolds between one pedal stroke and the next — by progressively increasing intensity and fatigue.
Along this journey, Elite stands alongside Senza Freni, providing technical support (trainers, training accessories, and location) and sharing the desire to highlight the most human side of sport, made up of sacrifice, determination, authenticity, and enjoyment.
First episode: Gilberto Neirotti
The season opens with Gilberto Neirotti, Iron Chef and contestant on MasterChef Italia 8. A well-known face in the culinary world, but also a passionate triathlete.
Just a few weeks ago, he claimed his first Ironman victory. Now, the next goal is Kona 2026.
Between physical effort, personal stories, and unfiltered truths, Gilberto kicks off a season that goes beyond performance, reaching the very essence of sport.
Because every story deserves its space.
With Senza Freni, the format where everything is revealed.
