Welcome, MissGrape

With MissGrape joining the Elite family, we are now even closer to those who ride to travel. The world of Italian-made bikepacking is growing, getting stronger and speaking to more and more cyclists, in Italy and beyond.

 

First came the bike trips, then the bags.

That’s how MissGrape, an Italian brand of bags and accessories for bikepacking, was born. A brand that doesn’t start at the drawing board, but out on the road and from the real needs of those who travel by bike.

Today this experience meets the expertise of Elite and opens a new chapter for Italian bikepacking.

MissGrape is not just a brand of bags and accessories for bikepacking.

It’s an idea born from the desire to experience the bike in an authentic way, to set off on a journey carrying only what’s truly essential.

Since 2012, Michele Boschetti and his team have turned this vision – and this initially very personal need – into durable, cleanly designed products created to accompany a wide spectrum of cyclists on the most diverse adventures and experiences.

Products that tell stories of adventure, freedom and discovery.
Today, thirteen years later, that same passion meets ours.

MissGrape has become a real point of reference in Italy for alternative cyclists and bicycle travellers.

With the entry of Elite as investor and partner, its story enters a new phase: stronger support in product development, greater drive for global distribution, new opportunities to bring MissGrape bags onto an ever-growing number of bikes, beyond Italy too. 

Elite has chosen to stand alongside this company because it believes in the people who lead it.

It believes in the value of a project that goes beyond functionality, speaking of emotions and experiences.

Together, we want to give MissGrape the strength to grow, to reach new cyclists all over the world, without losing what makes it unique: its soul.

Both brands will remain true to their own identity.
Michele will continue to be the point of reference for MissGrape, with his vision and his energy, while Elite will be at his side to open up new routes and develop new synergies.

Founded in Italy in 2012, MissGrape is one of the first European brands to produce technical bikepacking bags and accessories on an industrial scale.

 Over the years, it has expanded its range, offering solutions designed for cyclists and travellers across every discipline – from road to gravel to mountain bike. All MissGrape products are 100% Made in Italy, engineered to deliver reliability, strength and long-lasting durability, meeting the needs of the most demanding riders.

The brand has received numerous accolades, including the Bikepacking Award “Gear of the Year” 2023, and has worked with some of the best ultracyclists and international athletes, taking victories in events such as Silk Road Mountain Race, The Traka, Badlands and many others.

Welcome, MissGrape.
The future is a journey we will take on together.

Enter the world of Miss Grape