Innovations

A firm looking to the future in the development of new products must utilize experience, insight and experimentation in seeking new solutions and applications.

Over the years Elite has introduced numerous innovations to the market, many of which have set new standards and are often imitated. Over the years many of these innovative products have remained current and are still appreciated and sought after.

Elite has been at the forefront of turning rollers and in-door trainers into personal training systems utilizing new resistance technologies, electronics, software and higher levels of realism such as 20% climbs, has created the world’s most famous and recognizable bottle cage and developed the first thermal bottle featuring Nanogel® based technology: these all exemplify the meaning of innovation.

Elite continues its research in mechanics, electronics, chemistry and biodynamics, as our R&D team refines and advances the development of indoor-training management software, explores the function and efficiency of bottle cages, and examines materials for bringing increased thermal performance to bottles. Product by product and season-by-season Elite will bring new innovation and refinement to the market.