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 THE
HISTORY
This intense photograph which belongs to the collective
image of Italians and cycling enthusiasts, in an instant,
tells a thousand condensed stories, and showing the sufferance
and the pain inspires sentiments of solidarity, respect
and loyalty.
For We Elite, it has become a totem, a symbol of
indispensable cultural identity |
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Born at the end of the 70s as builders of rollers for
bike training and bike racks for cars, we entered the
bicycle market as a company with the ability to interpret
the needs of the bicycle market sector by creating modern
and original products.
1984, Elite was the first company in Europe to
create and produce a roller with posterior supporting
stand, putting a milestone on the road of the development
of this component. The bottle holder "Macan", which we
introduced in 1987, revolutionised the basic concept of
this accessory, with the introduction of new elements
like for example the plastic covered head to hold the
bottle in place more firmly, or like the adjustable runners
for the screws which fix things to the frame. Little by
little, thanks to this continuous feeling for innovation
and research, the bottle holder has also evolved: the
"Ciussi" model with its characteristic anti-vibration
side buttons, and the innovative "Patao" with its futuristic
design are the most evident fruits.
In 1989, in the Elite house, the bicycle bottle "Unica"
was born, with extremely singular style, with bent "neck"
and specially protected top. The recent 90s have seen
the birth of our best thermos bottles, like "Cikara ",
"Pajaro Keratherm" and "Cioi Keratherm" , which are able
to increase thermal insulation up to 50% more than traditional
thermos bottles.
Finishing lines we are proud to have crossed first; goals
which have added great lustre to our trademark, to such
an extent that today Elite sponsors 85% of the professional
cycling teams. And if many prefer us, there must be
a reason! And that is due to the attraction and functionality
of our products, all "made in Italy" and all capable of
marking the steps along this long march through the world
of cycling. |
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