Elite: official sponsor of EROICA

"L'Eroica" was created as a celebration of cycling and its values, teaching respect, loyalty, sacrifice and the will to face epic challenges.


Elite shares the same passion for cycling and has signed a three-year (2016-2017- 2018) partnership deal with L'Eroica.

As Official Sponsor for the events, Elite will attend the following Eroica Classics events:

Eroica Primavera, Buoncovento, Italy,

Eroica Japan, Mount Fuji, Japan,

Eroica Britannia, Peak District, United Kingdom,,

L’Eroica (Italia), Gaiole in Chianti, Italy,

Eroica California, Paso Robles, California,

Eroica Hispania, Cenicero, Spain.

Elite, focusing on the spirit and atmosphere of classic cycling, has created products that are dedicated to all fans:

- Eroica bottle, a vintage-style alu bottle with a cork cap

- Eroica bottlecage, which sports the same design and materials found in bottlecages owned by past champions.



To revisit the fascinating beauty and magical atmosphere of villages, vineyards, woods and olive groves of thehilly Sienese countryside, ELITE introduces a new Videorace: EROICA. It’s 78 km long and includes ancient gravel roads that transport you back to the good old days of classic cycling. Relive this classic cycling challenge by training at home on Elite hometrainers!